Swiss Design rejected all of the above by embracing modernity, highlighting clarity, and making the designer an anonymous vessel for communication. The style was influential in many different types of design, like architecture, typography, textile design, and books. The style of decoration of the Arts and Crafts Movement was similar to medieval times. Snakeshead printed cotton designed by William Morris, Public Domain. These movements also emphasised the designer's point of view and personal take on any creation. Many examples of these three similar styles included intricate patterns, floral motifs, and heavily illustrated designs. William Morris, the pioneer of the Arts and Crafts movement that originated in Britain, encouraged the return to craftsmanship. The Industrial Revolution had changed the quality of craft work. The International Typographic Style was a reaction to the Arts and Crafts movement in the UK, the German Jugendstil, and the French Art Nouveau. While Swiss Design has evolved to establish many of the methods and rules that are still relevant in design today, its origin goes way back. What inspired the pioneers to create such methods to design clean posters? How and why did the International Typographic Style decide to put legibility and clarity at the forefront? Additionally, we'll provide some top-notch examples of Swiss Style graphic design templates from Envato Elements, so you can use them in your next project. In this article, we'll take a look at how the Swiss Style graphic design developed. It's one of the main characteristics of the style, but to really understand Swiss Design, we must look to the precedent of the movement. For some designers, the Swiss Style design is synonymous with Helvetica-which means "Swiss" in its original language.
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